Crompton Estates

Full rebranding and strategy for a
property management company

LOCATION
UK
SECTOR
Real Estate
OFFICE
London, UK
SERVICES
STRATEGY BRANDING DIGITAL ENGAGEMENT
YEAR
2017

Crompton Estates is an independent, award-winning London estate agency. We partnered them at a turning point in their business. Their aim is to provide a friendly, reliable property management service, but their branding was out-of-date. They asked Henderton to help them to create a brand which reflects this mission.

The logo symbol now consists of a powerful element evoking the solidity of property and brickwork. This was paired with a vibrant, modern colour scheme.

Henderton went on to develop a full brand identity to ensure every customer touch-point reflected the refreshed brand. The rebrand included all necessary brand assets and guidelines, typeface and design elements.

We created a 60 page content-rich web site concept built on a basic component style guide of buttons, typography, colours, and layout, which functions equally well on a mobile screen.

Over the course of the next twelve months the refreshed web site delivered significant results:

BounceReduction PageTraffic MonthlyContacts RevenueGrowth +63% +12% +224% +132%

"Henderton worked closely with us to create a strong brand and a great web site which really helps current and potential customers get a good feel for our company. I have been very happy with the service and the attention to detail.

This is an exciting time for our business and we feel confident that our new logo, web site and identity will ensure our brand is easily recognisable, enabling us to communicate our message with renewed impact, whilst capturing the essence and personality of the firm."

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