We're driven by user‑centered design which drives productivity and increases revenue.

We create effective strategies, memorable identities, seamless interactions and experiences to connect people to brands and organisations.

Define a


Strategic focus Positioning strategy Customer and revenue segmentation Competitive audit
Strengthen your


Brand attributes Naming and messaging Visual identity Brand guidelines Marketing collateral Illustrations
Interact with
your customers


Web design User profiles and journeys Information architecture Wireframing and prototyping Development Content management systems


Strategic focus

Whether a company is evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

Positioning strategy

Positioning is the core of a brand. It defines what the company is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds.

Bounce Reduction Page Traffic Monthly Contacts Revenue Growth +63% +12% +224% +132%

Customer and revenue segmentation

Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviour and motivation of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Competitive audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.


Your brand is what connects you to your target customers, motivates users to use your product and encourages loyalty. Every brand starts with discovery and communication. We take great care in understanding our clients and their customer base.

We build brands which inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience which resonates with customers and cultivates lasting relationships.

Brand attributes

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They translate the brand promise into its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

Naming and messaging

What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

Visual identity

Brand identity is a unique, differentiating element and is the starting point for all communication. It will allow people to understand the values you want to convey by creating a solid, consistent, and reassuring image for your users. We work with you to design all the interdependent elements (logo, name, web site, print elements, etc.) necessary for the development of your brand and its adoption by your target audience.

Brand guidelines

Consistency drives the power of a brand. We then ensure the integrity of your brand by creating logo specifications and guidelines for typography, colour, iconography, image style and usage. This ensures that anyone can apply your brand assets correctly and consistently.

Marketing collateral

Brands are not just seen, they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. Print communication can support your sales force and help spread your message. We can help amplify your voice by translating your brand into a wide range of print, digital, and physical materials which can grow with you across a multitude of touch-points. We have expertise in all forms of printed media marketing, from flyers, business cards and posters, to displays and signage.


Custom graphics are an effective way to increase the visual appeal of digital products and platforms. We can create original 2D and 3D illustrations adding uniqueness to your brand and user interface. Let us bring your imagination to life.


It’s a new world. Consumers are increasingly connected and demanding. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces which engage and communicate seamlessly on all devices.

Web design

We create outstanding web sites and landing pages which help to tell brand stories, increase conversion and build trust. We apply key brand identity elements to create a cohesive experience which reflects both the brand today and the strategic goals and aspirations for the future.

User profiles and journeys

Our UI / UX team designs user interfaces which increase conversion, reduce the cost of maintenance and build a consistent user experience. We apply our findings from customer segmentation to user profiles which represent a brand’s target markets, then map out scenarios in which those users might interact with a brand to implement engaging and simple-to-use interfaces.

Information architecture

Thoughtful information architecture lays the groundwork for an intuitive, efficient, and effective web site. We perform a thorough audit of existing and anticipated content, which we use to map out a logical and organised structure for your site.

Wireframing and prototyping

Wireframing is the process of translating content and structure into the framework of an interface. This the allows specific interactions to be tested within that context, the process of prototyping. Together, these allow us to study the functioning and effectiveness of a web site and make fast, iterative decisions to ensure the usability of the fully-developed site.


Our development process is always backed up by the latest technologies, which allows us to ensure that our designs are responsive to all screen sizes, flexible to fit all device types, and compatible with all browsers.

Although it’s all but imperceptible to the end user, this is one of the biggest steps in any web-based project. We build robust, future-proof products that improve functionality, and can evolve with time.

Content management systems

Keeping your web site fresh means keeping your content up to date. We have experience in implementing content management systems such as WordPress, which offer businesses control over their content and the ability to access and update it effortlessly.

Don't just take it from us

Our clients are our greatest advocates.

I've worked with several designers as a manager in two different agencies. Henderton is one of the most impressive design agencies I've ever worked with. It's just great to work with such skilled professionals - you just know that the process will be effective and the end result will be great.

Henderton helped us on several projects from logo design to posters for the office. In all cases, they delivered terrific designs, was a pleasure to deal with, and was always highly dependable. I have continued and will continue to work with them for these reasons.

What first impressed me when I found Henderton was the care taken to get to know our product and business first, with an introductory online form. This helped to cut to the chase quickly, so by the time we had our first contact they were well briefed. The process from there on was seamless, and within a week we had our completed, delivered logo to specs. We couldn't be happier with the overall experience and end result.

Henderton is an all out amazing design agency and provided great brand identity style guides for my companies. Additionally, encompasses top notch communications skills with an extraordinary sense of strategy and timing. I highly recommend them as they will deliver you a polished product, never sacrificing integrity. Rising stars to say the least.

Henderton worked closely with us to create a strong brand and a great web site which really helps current and potential customers get a good feel for our company. I have been very happy with the service and the attention to detail.

Great to work with and super creative. Well presented and professional approach. After some shocking experiences locally with poor designers I was delighted to have found Henderton which solved all the dramas associated with a rebrand. Everything was easy and geographic distance was no challenge at all! Communication was great and achieved an amazing result.