ThinkGlobal Logistics

Rebranding an international
logistics company

LOCATION
Australia
SECTOR
Logistics
OFFICE
London, UK
WEBSITE
TGL
SERVICES
STRATEGY BRANDING DIGITAL ENGAGEMENT
YEAR
2019

Think Global Logistics is a Sydney-based logistics company serving both the domestic and international markets. In general, the logistics industry is filled with outdated logos and web sites, and some might say that this doesn’t play a huge role in doing business in this industry, but the founders didn’t think so. As they planned for future growth, they wanted to introduce a modern brand identity which would position ahead of their competition.

After two rounds of proposed concepts, the company selected one particular solution which fits TGL perfectly. The new logo illustrates three things. First, it is an abstract representation of the Chinese symbol for “people” as this is the true essence of TGL and the advantage they offer. Second, the three pointing arrows represent the 3 modes of transportation which TGL offers: sea, land, and air. Lastly, the ribbon effect signifies unity, strength and progressive continuance.

TGL is growing rapidly; their offices and team are expanding constantly. They are still underdogs in the logistics industry but have serious potential to become one of the leaders. Feel free to browse through their web site to learn more: thinkgl.com.

"Great to work with and super creative. Well presented and professional approach. After some shocking experiences locally with poor designers I was delighted to have found Henderton which solved all the dramas associated with a rebrand. Everything was easy and geographic distance was no challenge at all! Communication was great and achieved an amazing result."

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