Drovr

Branding, UX and lead generation
for a luxury limousine start-up

LOCATION
USA
SECTOR
Transport
OFFICE
Belgrade
WEBSITE
SERVICES
STRATEGY BRANDING DIGITAL ENGAGEMENT
YEAR
2020

DROVR is a start-up offering a luxury membership, on-demand limo service. Their aim is to make the ultra-luxury affordable to a wider population. Based in Miami, they have ambitions to grow nationwide.

For a luxury service company, positioning is key. They wanted to create a unique and luxurious brand identity which users would recognise and remember easily. The identity project started with creating a logo and visual identity style guide.

Based on this it was then possible to create a full branding package, including iconography, imagery, brand promotional materials, real-world mockups and merchandising.

The next step for DROVR was to create a web site radiating the image and promise of luxury. We combined colours, typography and imagery to create a web site in keeping with the feeling of prestige.

But a visually appealing web site is only the first step. Without functionality it won’t generate the desired results, so we supported the implementation of a lead generation system.

“Henderton is an all out amazing design agency and provided great brand identity style guides for my companies. Additionally, encompasses top notch communications skills with an extraordinary sense of strategy and timing. I highly recommend them as they will deliver you a polished product, never sacrificing integrity. Rising stars to say the least.”

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